In a world where social status can be can be judged by the clothes one wears or the car he or she drives, designer Alyona Akhmadulina strives to bring a new idea to such a materialistic culture. Akhmadulina is responsible for creating a special handbag that is environmentally friendly, and hopes that by doing so, people will realize that our environment is more important than overpriced, "high-fashion" accessories. The handbag itself is "made from 100% recycled cotton. It has no zippers, pockets or lipstick compartments. Instead, its makers believe it could help save the world. The money raised will go to WWF Russia to preserve plants, parks and forests". By wearing the handbag, you are not only helping the environment, but are helping to spread knowledge about the importance of eco-friendly products.