Let's say you're a poor Russian citizen, you live on the 10th floor of your building, you have this air conditioner and can't afford to pay a professional to come and install it for you. What do you do? Do it yourself, конечно.
Let's say your balcony is looking a little bit on the worn-down side. Do you call in someone in fix it up? Hell no. You climb out onto your balcony and fix it yourself.
I think we can all learn a thing or two about resourcefulness and reckless disregard for one's own life from the Russians.