Saturday, October 6, 2007

Russian Fashion

Rising fashion designer, Alyona Akhmadulina, goes out with a bang at Paris Fashion week. Originally from Saint Petersburg, Akhmadullina went to school for technology and design and went on to become a big name in the fashion industry. Her stores are located in Moscow, Paris and Tokyo. Items are sold from 100 to 15,000 thousand Euros.

“She has a spirit, I’d call, constructivist. So for me her collection is connected to the Russian constructivism movement from the first half of the 20th century and all their theories of deconstruction. She brings her own point of view with her clothes. Now, I imagine that for the commercial market she’ll have to adapt her clothes so that are for prêt a porter norms,” Philippe Dayan, Director of JE shop, said.

Her style is labeled as tomboy and she believes it reflects the style she enjoyed as a little girl. Her imagination was swirling with cars and and horses, not dresses and barbie dolls. For her most recent show in Paris, it was inspired by 1930's sports ware. Its unique, yet classic style is giving it great popularity.

As for upcoming projects she has been chosen to the be the official designer of the Russian Team at the 2008 Olympics in Beijing.
(Picture: Alyona Akhmadulina's collection at fashion week in Paris.)

1 comment:

Dr. Michael A. Denner said...

ah, very interesting. russians pioneered the whole 'constructivist' movement back in the late teens & twenties (goncharova, ekster). check out this website that i did while a grad student:

russian women are FAR MORE fashion conscious than american women. they love that mascara and stiletto heels.