If you watch ESPN (and know me at all) you can probably guess that I love this commercial. WELL, after watching it I noticed that Ovechkin distinctly says 'да' and they don't translate it. So, I asked Dr. Denner and with his help I figured out that Ovechkin says "чуть не спалились" which means 'we almost got caught' NOT 'too close.' Oh the little things you can catch when you understand a bit of Russian.
side note: The guy in the ceiling (Semyon Varlamov) is not very nice in person.